Birmingham City Football Club: Launching the 1875 Club with Bespoke Membership Gift Boxes

“Everything was tailored, refined and delivered exactly as envisioned.”

When you’re launching a premium membership, first impressions matter.

For Birmingham City Football Club, the launch of the 1875 Club wasn’t just about introducing a new tier. It was about creating a sense of exclusivity, pride and belonging from the very first touchpoint.

That experience started with the box.

The Brief

Birmingham City Football Club set out to launch their 1875 Club membership, designed to offer a more premium, elevated experience to supporters.

They needed:

• A high-quality, bespoke gift box to match the status of the membership
• Products that aligned perfectly with club branding and pantone colours
• A gifting experience that would support promotion and sign-ups
• A partner who could manage a complex, evolving brief over time

This wasn’t a quick turnaround job.

It needed precision, creativity and collaboration.

The Approach

We worked closely with the Birmingham City FC and Birmingham Foundation senior management teams over a 6-month period to bring the vision to life.

Fully Bespoke Product Development

Every item within the box was custom-made to order, ensuring exact alignment with Birmingham City’s brand, right down to precise pantone colour matching.

Extensive Concept Exploration

Over the course of the project, we presented 100+ curated options, allowing the team to explore different directions before refining the final selection.

Collaborative Refinement Process

We developed and shared detailed proofs throughout, making adjustments at every stage until full sign-off was achieved.

No guesswork.
No assumptions.
Just a fully collaborative process.

Scaled Production

Once finalised, we produced 500 bespoke gift boxes ready for the official launch of the 1875 Club.

The Result

• A premium, on-brand gifting experience aligned with the 1875 Club positioning
• A strong physical touchpoint to support membership promotion and engagement
• Seamless delivery of a complex, multi-phase project
• A scalable gifting solution ready for future member rollouts

The box didn’t just hold products.

It helped communicate the value of the membership itself.

Built for What’s Next

This wasn’t a one-off project.

With the 1875 Club designed to grow, the gifting strategy is built for future phases and ongoing member acquisition.

That means consistency, scalability and the ability to evolve, without losing quality or impact.

Why It Worked

This project succeeded because it combined:

• Deep brand alignment — every detail matched perfectly
• Collaborative development — ideas explored, refined and perfected
• End-to-end management — from concept to delivery
• Strategic thinking — supporting not just gifting, but membership growth

It’s not just about creating a box.

It’s about creating an experience that reflects the value of what’s inside.

Planning a Launch or Membership Experience?

Whether you’re launching a new offering, onboarding members or creating a premium client experience, the right gifting can shape how your brand is perceived from day one.

At boxxedup, we design bespoke gifting solutions that do more than look good, they support your wider business goals.

Get in touch at info@boxxedup.co.uk to start your next project.