GMS Group: Personalised Christmas Gifting That Made Every Employee Feel Valued

“Feedback from stakeholders was amazing — they were genuinely touched by the thought put into each gift.”

When corporate gifting is done properly, it doesn’t feel like a tick-box exercise.

It feels personal.

For GMS Group, Christmas wasn’t about sending out standard hampers. It was about recognising every individual and making sure each person felt genuinely appreciated.

The Brief

Neil Male, CEO of GMS Group, wanted to do something different for Christmas.

Not generic hampers.
Not one-size-fits-all gifts.

He wanted to:

• Personalise gifts for every HQ team member
• Extend the same level of thought to the yard staff at Warrens Hall Riding School
• Make each person feel seen, valued and appreciated
• Ensure the gifting reflected the care and culture of the business

The challenge?

Creating a fully personalised gifting experience at scale, without losing the detail.

The Approach

This wasn’t a standard order.

It was a deeply personalised gifting project, built from the ground up.

Individual Personalisation

Neil took the time to share what each employee liked, giving us the insight needed to tailor every single gift.

Bespoke Gift Curation

We created fully customised hampers, selecting the right mix of:

• Food and drink
• Thoughtful items suited to each individual
• Premium touches, including Chouchoute luxury chocolates

Branded & Personal Touches

Each gift was:

• Carefully presented
• Company branded
• Paired with a personalised message for every recipient

Hands-On Delivery

To ensure everything arrived exactly as intended, the gifts were personally delivered, maintaining quality and attention to detail right through to the final step.

The Result

• Employees felt genuinely appreciated and recognised
• Strong emotional response and positive feedback from stakeholders
• Reinforced the company culture of care and attention
• A memorable gifting experience that stood out from typical corporate hampers

This wasn’t just gifting.

It was a reflection of how much the business values its people.

Why It Worked

Most corporate Christmas gifts are the same for everyone.

This wasn’t.

It worked because:

• Every gift was tailored to the individual
• The process captured real human insight, not assumptions
• It combined personalisation with premium presentation
• The experience was managed end-to-end without compromise

And most importantly:

It showed genuine thought which is what people remember.

Looking to Create Something More Personal?

If you’re planning corporate gifting and want it to actually mean something, personalisation makes all the difference.

At boxxedup, we go beyond standard hampers to create bespoke gifting experiences that reflect your people, your brand and your values.

Get in touch at info@boxxedup.co.uk to create something your team will truly appreciate.